As an event registration company, we understand the challenges of working with software. Technology is constantly evolving and maintaining it as a solution can involve occasional hiccups. That being said, consistent technical mishaps or issues are never a good sign when choosing a registration provider. As an event organiser, you want things to go as smoothly as possible on the day of your event. After all, there is nothing more frustrating than your registration software going on the fritz and not letting anyone through the doors.

That’s why our R&D team works hard to ensure that our event technology is always reliable and up-to-date because, at the end of the day, excellent registration software is dependable registration software. If you can’t say the same for your current software, it might be time to switch event registration providers!

It’s safe to say that for any partnership, support is key! You should feel fully supported when using your event registration provider’s solutions and services. As their client, it’s crucial to be well-versed in the product you or your team are using, especially since it plays such an important role in your event. Whether it’s registration forms, exhibitor lead capture solutions, or badge printing terminals, you should always be kept in the loop.

If you’re uncertain about the level of support you are receiving, ask yourself the following questions:

• Do you or your team feel confident using the solutions you’ve been provided?
• Is your assigned project manager responsive?
• Do you have access to guides or resources to help you navigate these solutions?

Based on your answers, you can decide whether or not it is worth looking to switch event registration providers to one that ensures your answer to those questions is always ‘yes’.

Another aspect to consider is whether your current provider has good customer satisfaction. Some companies use a Net Promoter Score (NPS) to measure this, as it’s an excellent way to see what they are doing well and how they can improve their customer service. Typically, scoring upwards of 65 (out of 100) on an NPS survey means a company is among the top organisations excelling in customer service. We’ve written more about what an NPS is, what it does, and why ours is so high — check it out here.

Another reason to consider upgrading your registration partner is if your business has outgrown its services and solutions. While smaller registration companies might provide essential services like registration forms, onsite registration software, and general support, these might not be enough as your events grow and become more popular.

As your company expands, you may need more comprehensive solutions. Advanced services like lead capture, event marketing, and dedicated operations managers onsite, will make all the difference for your event, especially with the knowledge that you can trust your provider to take care of everything.

Integrations are also key when it comes to event registration services. Not all companies offer extensive integrations, which can be a big factor when switching providers. Integrations can greatly enhance the registration experience for your attendees. Whether it’s payment gateways or event app platforms, having these integrations in place during your event registration process makes everything run that bit more smoothly.

At JET, we understand that our main goal is to make your life as an organiser easier. Integrations and strategic supplier partnerships are a big part of that. We’ve integrated with companies like FFAIR, LinkedIn and Swapcard to ensure that our customers and their attendees get the most well-rounded event experience.

If you’re looking to expand your events internationally but your provider is only based in one continent, it might be time to switch event registration providers. As your event grows in popularity, it will naturally attract a global audience. A provider limited to the UK, for example, may struggle to meet your needs, such as shipping solutions to international locations, which could impact your event’s success. Not to mention that international shipping involves high costs and CO2 emissions — two factors that can negatively impact your business and industry.

We understand this challenge, which is why we expanded our business to North America and the APAC region. With an established presence in the US and Singapore, we can now supply our registration solutions to clients worldwide, ensuring seamless, localised support and logistics.