What sparked your interest in the events industry?

I was drawn to how dynamic and collaborative the events space is, especially with so many moving parts and stakeholders involved.

What do you love most about your role?

I enjoy building tailored solutions that make a real impact on how events are delivered and experienced.

What made you decide JET was the right place for you?

JET offered a great blend of innovation, teamwork, and meaningful challenges in a fast-paced industry.

What do you think is our best product or feature?

The highly customisable forms we create really stand out — they’re flexible, powerful, and adapt perfectly to each client’s unique requirements.

If you could organise your dream event, what theme would it have?

It would be called “Fail Forward”, where entrepreneurs share lessons from their failures to inspire resilience and smarter growth.

What’s one fun or surprising fact about yourself that we don’t know?

I’ve got a quirky sense of humour that tends to catch people by surprise, usually in the form of a well-timed, unexpected joke.