Affilifest: Supporting Rapid Growth Through Reliable Registration
Client - Affilifest
Challenges
The Solution
The Results
Feedback
Challenges
The Solution
The Results
Feedback
The Brief
Affilifest launched in 2024 with a clear mission – to make affiliate events memorable, meaningful and never boring. Breaking the mould of traditional industry events, they’ve built festival-inspired experiences designed for the entire affiliate and partner marketing ecosystem – affiliates, networks, agencies and brands.
From day one, their focus has been on creating seamless, high-impact connections through tailored matchmaking, unique venues, and surprise-and-delight moments that stick with attendees long after the event ends.
By early 2025, Affilifest was experiencing rapid growth in interest. Their flagship Margate event was set to welcome nearly 800 attendees alongside 25 sponsors and exhibitors – a significant jump from 200 attendees in their first year, only 12 months earlier. With that kind of momentum, they needed a registration partner who could scale with them while maintaining the seamless, professional experience their brand promised.
Event
Affilifest North 2025 & Affilifest Margate 2025
Date
May 2025 / September 2025
Location
Margate / Manchester
Services Delivered:
✓ Online registration system with multiple ticket types
✓ Approval process management for curated attendance
✓ On-site registration support
✓ Data and reporting tools
✓ Ongoing system integration support
Challenges
Challenges
Managing rapid growth creates pressure points that can easily become headaches without the right systems in place. Affilifest anticipated several challenges:
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- Complex registration requirements: The event needed to handle multiple ticket types whilst maintaining a smooth experience for both attendees and sponsors. They needed more than just a system for processing registrations – they needed to create distinct pathways for different audience segments.
- Curated community management: Because Affilifest focuses on creating high-impact connections, they needed an approval process for certain attendee categories. Getting the right people in the room matters when your entire value proposition centres on meaningful networking.
- Scaling without losing quality: Growing from 200 to 800 attendees in just over a year meant their registration infrastructure needed to handle significantly higher volume whilst keeping the process feeling seamless and professional – not chaotic for either the visitor experience or the Organiser in the background.
- Brand alignment: As an events company disrupting traditional industry gatherings, Affilifest needed a registration partner who wouldn’t just “do the basics” but would have the confidence and capability to smoothly handle the unexpected complications that inevitably arise with any event. Their brand promise of seamless experiences extended to every touchpoint, including registration.
The challenge stretched beyond the logistics. It was about finding a partner who could match their pace, handle the snags and still make things feel simple for their audience.
The Solution
Affilifest chose Jonas Event Technology (JET) in January 2025 after evaluating partners who could handle their specific registration requirements. What stood out was JET’s flexibility, reliability, and understanding of organiser needs – particularly for events experiencing rapid growth.
Registration infrastructure that scaled
JET provided both online and onsite registration solutions designed to handle Affilifest’s multiple ticket types and approval workflows. The system managed distinct registration pathways for different attendee categories while maintaining a straightforward experience.
Data and reporting tools
Real-time attendance tracking helped the Affilifest team manage the event smoothly, providing visibility into registration patterns and attendee flow throughout the event.
Approval process management
For attendee categories requiring vetting, JET built in approval workflows that allow the Affilifest team to maintain control over who attends without any bottlenecks building up in the sign-up process.
Proactive partnership approach
From the start, the JET team took a solutions-focused approach. Rather than waiting for problems to arise, we worked proactively with Affilifest to anticipate challenges and put measures in place to mitigate them.
The partnership quickly moved beyond a transactional supplier relationship. JET became a trusted extension of the Affilifest team, adapting to their needs as the events evolved.
The Results
The Results
JET’s reliable registration infrastructure and proactive partnership approach delivered tangible outcomes for Affilifest:
✓ Successful scale management: Affilifest grew from 200 attendees in their first year to 800 at their flagship Margate event without compromising the seamless experience the brand promises. The registration system handled multiple ticket types and approval workflows efficiently, allowing attendees to move through sign-up and check-in quickly and focus on the networking they came for.
✓ Curated community maintained: The approval process workflows gave Affilifest control over their attendee mix – crucial for an event built on creating high-impact connections. The registration infrastructure supported their brand promise of getting the right people to the event.
✓ Operational confidence for the organising team: With registration running reliably both online and onsite, the Affilifest team could direct their energy toward the distinctive elements that make their events work – the surprise-and-delight moments, unique venues, and matchmaking that creates meaningful connections. Having a trusted registration partner removed a significant pressure point during high-stakes event delivery.
✓ Partnership built for growth: The collaboration extends well beyond event-day delivery. JET continues to work closely with Affilifest to refine key processes and integrations, ensuring the registration system keeps pace with their evolving needs. Both teams remain focused on improving efficiency and supporting Affilifest’s continued growth.
Affilifest’s rapid growth could have created registration chaos. Instead, by choosing a registration provider with deep first-hand experience of the industry, they had a stress-free system that freed up their own team to deliver an exceptional experience.
What the client said:
What the client said:
“Working with Jonas Event Technology has been a true partnership from the start. Their team, especially Laura, Sophie, and Izzie, is solutions-focused, proactive, and always calm under pressure, so even complex challenges feel manageable. On-site, they truly feel like an extension of our team, handling every situation with professionalism and care.
What really sets JET apart is its commitment to grow and develop with us, supporting our evolving needs and helping us deliver seamless, high-impact events. They’re not just a supplier, they’re a trusted partner.”
“Working with Jonas Event Technology has been a true partnership from the start. Their team, especially Laura, Sophie, and Izzie, is solutions-focused, proactive, and always calm under pressure, so even complex challenges feel manageable. On-site, they truly feel like an extension of our team, handling every situation with professionalism and care.
What really sets JET apart is its commitment to grow and develop with us, supporting our evolving needs and helping us deliver seamless, high-impact events. They’re not just a supplier, they’re a trusted partner.”
Ready to discuss how JET can support your event’s growth?
Whether you’re managing rapid expansion like Affilifest or looking for reliable registration systems that match your brand promise, we’d be happy to talk through your specific requirements.
