Facilities & Estates Management Live: How Data-Driven Registration Powered a Successful Facilities Management Exhibition
Client - KPM Media Ltd
Challenges
The Solution
The Results
Feedback
Challenges
The Solution
The Results
Feedback
The Brief: Using Registration Data to Shape a New Facilities Management Event
KPM Media, publishers of Facilities Management Journal (FMJ), had spent years working closely with event organisers in the facilities management space. Through this experience, they identified a gap in the market – the sector needed a new event focused on delivering strong content rather than just exhibition floor space.
With deep industry knowledge and established audience connections, they were perfectly positioned to launch Facilities & Estates Management Live. But there was one significant challenge – they’d never organised an event of this scale before.
As a first-time event organiser stepping into the exhibition world, KPM needed partners who could guide them through unfamiliar territory while delivering a professional experience that matched their publishing reputation. The registration experience, in particular, needed to work flawlessly from day one.
Event
Facilities & Estates Management Live
Date
7th & 8th October 2025
Location
Business Design Centre, London
Services Delivered:
✓ Bespoke registration portal integrated with event website
✓ Multiple ticket type management
✓ Pre-event data collection and promotional email campaigns
✓ Remote badge printing for visitors
✓ Onsite registration support across three days (including build-up)
✓ Real-time attendance monitoring
✓ Post-event data reporting and analysis
Challenges
Challenges
Data and Registration Challenges for a First-Time Facilities Management Exhibition
Launching a first-time event brings unique pressures, especially when you’re learning the exhibition supply chain from scratch. KPM anticipated a variety of different challenges:
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- No previous event experience: Having never organised an event of this scale, the team were new to the complex network of suppliers an exhibition requires – venues, registration providers, AV, stand builders, graphics installers, furniture providers. They expected challenges but weren’t sure where they’d come from.
- Getting registration infrastructure right the first time: For a launch event, the registration portal would be the first touchpoint for potential visitors. It needed to work smoothly, look professional, and integrate seamlessly with their existing website. There was no room for technical hiccups or clunky user experiences that might damage credibility before the event even opened.
- Data as a planning tool: As publishers, KPM understood the value of audience data. They needed registration systems that could capture detailed information about attendees – demographics, areas of interest, purchasing power, key responsibilities – so they could tailor content to the people actually coming through the door.
- Scalability concerns: They’d deliberately chosen the smaller Gallery Hall at the Business Design Centre to “walk before running”. But as interest surged and they sold out exhibitor floor space six months before the event, they needed registration systems that could handle unexpected growth without breaking.
- Onsite confidence: With a small team stretched across multiple event responsibilities, they needed onsite registration support they could trust completely. The front desk couldn’t become a problem area demanding constant attention.
The challenge wasn’t only a technical one. It was about finding a partner who could guide first-time organisers through the entire process while making registration look effortless.
The Solution
Insight-Led Event Registration and Real-Time Facilities Management Data
KPM Media chose Jonas Event Technology (JET) based on a recommendation from an industry contact with years of exhibition experience. The recommendation was that JET had a strong reputation for delivering robust registration portals backed by excellent customer service.
What started as a supplier relationship quickly evolved into a genuine partnership.
Consultative approach from the start
Rather than simply providing a standard system, JET held multiple consultations with the KPM team to understand their specific requirements before the registration site went live. These discussions shaped a bespoke registration portal that integrated directly with the event website, creating a seamless experience for visitors.
Flexible visitor options
Understanding that different attendees have different preferences, JET built in options for visitors to either print badges remotely before arriving or collect them onsite. This flexibility removed friction from the registration journey.
Data-driven promotional support
JET did more than collect data; it actively helped drive registrations. Working with target data provided by KPM, JET sent promotional content that encouraged sign-ups whilst simultaneously capturing the detailed demographic information KPM needed for content planning.
Real-time visibility during the event
The live portal gave KPM’s team real-time attendance monitoring during show days, providing visibility into exactly what was happening at the front desk without needing to physically be there.
Experienced onsite team
JET provided experienced registration specialists who remained onsite for all three days, including build-up day, handling visitor and exhibitor questions and managing any issues that arose. Claire and Monika became trusted extensions of the KPM team.
Rapid response to feedback
When KPM identified improvements they wanted to make, JET implemented changes quickly – in one case, adding a requested feature to the post-event reporting system within a day or two.
The partnership demonstrated what effective supplier relationships look like – proactive guidance, technical expertise, and genuine flexibility.
The Results
The Results
Actionable Facilities Management Data and a Scalable Launch Event
For a first-time event, Facilities & Estates Management Live delivered results that exceeded expectations – and JET’s registration infrastructure played a crucial supporting role.
How Registration Data Shaped Content, Attendance and Future Growth:
✓ Launch event success beyond projections: Despite deliberately choosing a smaller venue to ease pressure, the event attracted just under 4,000 visitor registrations and sold out exhibitor floor space six months before the show. The registration systems handled this unexpected growth smoothly, giving the team confidence to take nearly three times the floor space for year two.
✓ Data that shaped content strategy: The detailed demographic information captured through registration allowed KPM to understand who was actually coming – their specific interests, purchasing power, and key responsibilities. This intelligence-informed content planning ensuring sessions matched audience needs rather than assumptions.
✓ Professional appearance from day one: With JET’s experienced onsite team managing the registration desk across all three days, KPM’s small team could focus on other critical areas of the show without worrying about firefighting any issues on the front desk.
✓ Real-time visibility and post-event intelligence: Live monitoring during show days gave the team immediate insight into attendance patterns. Post-event reporting provided vital data for improving the visitor experience in year two and beyond.
✓ Partnership built for growth: The success of year one gave KPM confidence to significantly scale for year two, taking the main hall at Business Design Centre. They’ve committed to continuing the partnership with JET, knowing the registration infrastructure can grow alongside the event.
As Danny Grange, Sales Director at KPM Media, put it: the team at JET made their registration portal, badges, and entrance area “look like we’d run hundreds of events” – exactly what first-time organisers need to establish credibility and deliver professional experiences from day one.
What the client said:
What the client said:
“So grateful to the team at JET for their help and support on our launch show. They made our registration portal, badge, and entrance area look like we’d run hundreds of events – they are always on hand to help with any little detail, and I couldn’t recommend them highly enough! We are looking forward to working with JET for many years to come.”
“So grateful to the team at JET for their help and support on our launch show. They made our registration portal, badge, and entrance area look like we’d run hundreds of events – they are always on hand to help with any little detail, and I couldn’t recommend them highly enough! We are looking forward to working with JET for many years to come.”
Ready to launch your first event with confidence?
Whether you’re a first-time organiser like KPM Media or looking for registration systems that can handle rapid growth, we’d be happy to talk through your specific requirements.
