So, you’re organising an event. Most of the big stuff is already sorted, the venue is secured, and exhibitors are enthusiastically signing up. Now, it’s time to focus on your pre-event registration management. Specifically, how will your visitors register for your event, and how can you ensure they have a great event experience?

These might seem like straightforward questions, but ensuring all your bases are covered is crucial for your event registration to run smoothly. In this article, we’ve broken down some key factors to consider when establishing your event registration management strategy to make the planning process a bit easier.

Gathering Data

What data do you need from your attendees? As an organiser, you’ll know that the data you collect from your events is key, so you need to ensure your event registration management process includes registration forms that ask the right questions.

Start with the essentials:

• Full name
• Contact details (email, phone number)
• Company name or organisation (if applicable)

But depending on your event, you might want to include some additional information, such as:

• Dietary requirements or accessibility needs
• Preferences for workshops, sessions, or activities
• Marketing insights, like how they heard about the event or their areas of interest

By tailoring your registration forms to gather relevant, attendee-focused information, you can create a smooth and positive registration experience from the start.

Event Agenda

What activities will be happening at your event? Whether it’s seminars, talks or panel discussions, this will shape your registration process significantly. Your attendees will need to register for the main event and any additional sessions, activities, or breakout events they’d like to join on the day. This is a great way to enhance attendee engagement while ensuring your event registration management system supports their overall experience.

We offer a handy seminar planner feature, which can be added to your registration forms, allowing your attendees to access a timetable of all your event’s seminar sessions.

Enhanced Engagement

Social media is a great way to spread the word about your event, so it’s always a good idea to include social media-focused widgets at the end of your attendees’ registration journey to boost engagement.

We offer integrations with platforms like GleanIn or InGo, which allow registered visitors to easily share their event attendance with their network on social media—helping you increase visibility and attract more attendees.

Or, if you’d like to cultivate more of a community among your visitors and exhibitors, LinkedIn Community Builder is a great solution. This feature integrates seamlessly with your registration form, allowing visitors to join your event’s LinkedIn page at the end of their registration journey.

Ticket Pricing

Alongside your registration forms, you will also need to consider how you will go about the ticketing for your event. If you want to incorporate paid tickets, it’s essential to think through your payment process to ensure a smooth experience for attendees.

Will attendees pay during their online registration, or will you offer an onsite payment option too? If it’s the latter, make sure you’ve got PDQ machines (if applicable) ready to go and a designated area for attendees to queue and make payments smoothly at the event entrance.

To cater to different needs, you might also want to support multiple payment options, such as PayPal or invoicing for corporate attendees.

Discounts or Promotions

If you’re running a paid event, this is a great opportunity to encourage early sign-ups and attendee engagement with discounts and promotions, such as early bird discounts or group rates.

Badging and Ticketing Options

There are many ways to approach event badging and ticketing. Badging options come in all shapes and sizes but depending on your event’s needs, you will need to find the right option for you.

For smaller, high-profile events, plastic card ID badges can add an extra layer of security while offering a personal touch. For larger events, consider badges that can be printed onsite or tickets attendees can pre-print at home, making it easy for them to scan and print their badge upon arrival for maximum convenience.

Find out more about our event badging services here.

Event organising is no easy feat—there are countless factors to consider when planning and implementing an event registration management system that ensures your event runs seamlessly. During the pre-event stage, tackling essential tasks like effective data collection, boosting attendee engagement and streamlining processes can feel overwhelming. That’s where experts like JET come in, providing the tools and expertise to make it all manageable and ensure your event’s success.

If you’d like to find out more about the event registration services we provide, get in touch with us today.