Good vs Bad Registration Forms: The Do’s and Don’ts
Good vs Bad Registration Forms: The Do’s and Don’ts
Filling in registration forms – we’ve all been there. Whether registering at the dentist or signing up for an event, forms are a key part of the registration process and aren’t going anywhere. However, I’m sure we can all relate to a time when filling out that registration form has been time-consuming, confusing and even annoying. Especially as an organiser of trade shows or conferences, you want to make sure your registration forms won’t scare attendees away, which is why we have put together a list of do’s and don’ts to help improve your next event’s registration forms.
Do: Keep it simple
No one likes a long registration form. What attendees want is to sign up and get out, so make sure that your forms contain only the most essential questions so that you get the data you need and your visitors can complete their registrations as soon as possible, with no hassle.
Don't: Add unnecessary required form fields (Or make them all mandatory!)
There is nothing more frustrating than not being able to progress in a registration form because of unnecessary required form fields that can’t be left blank. It’s best to keep the required form fields to a minimum, such as contact details or interests so that your attendees can complete their registrations quickly and painlessly.
Do: Customise or brand your form
Your registration form should give your attendees a taster of what your event will be like, so take advantage of this and use your creative side! From form backgrounds to brand logos, the possibilities are virtually endless and will make your attendees’ registration journey much more engaging.
Don't: Overcomplicate your form design
While it is important to be creative with your forms, it’s just as vital to not overdo it. Try to keep aspects like fonts and additional images at a reasonable size, so as to not distract your attendees from registering.
Do: Be upfront about things like ticket prices and session bookings
Suppose your event’s registration form includes a payment, for example, purchasing the ticket or booking a paid session. In that case, it is important to be transparent about asking visitors to enter card details to process the payment. For a smooth user journey, your visitors should know what to expect from your registration forms so make sure your ticket price or any other additional payments are laid out clearly and early on in your form so there are no surprises.
Don't: Be afraid to ask for help
Organising an event can be a challenge, especially with all the little details to think about and the registration forms are no exception. If you need help finding out what makes a good registration form, reach out to an event registration company (like us), to help guide you through the motions of event registration.
Do: Use Conditional Logic in Your Forms
Conditional logic is a great way to streamline your attendees’ registration experience and to create a good registration form overall. Including a conditional logic feature in your registration forms can direct your attendees through the form, ensuring they only answer what is most relevant to them which streamlines their experience and lets them complete their registrations sooner.
Do: Use JET for your next event's registration forms
JET is an event registration specialist, with an extensive history working with trade shows and conferences to provide seamless event registration solutions. As part of our registration form solution, we offer a variety of integrations and additional features to elevate your event’s registration forms to another level.
We hope you found these tips and tricks helpful. Setting up simple and efficient registration forms for your event doesn’t have to be a chore. With the right guidance and support from a trusted event registration expert, your attendees can register for your event quickly! Find out more about our registration form solutions here or contact us today.
